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SUPPORT YOUR ZOO
Sponsorship
“to better the bond between the people
and our planet"
Partnerships at
the Louisville Zoo
Support the Louisville
Zoo by becoming a corporate sponsor. With a member base of over 40,000
households you will have the ability to expose your company to a
significant
market of families with children.
Plus…
A Louisville Zoo sponsorship allows
your company to gain access to targeted members of the community loyal
to one of the areas most popular in a family friendly attractions. The Louisville Zoo tailors your event or program to meet
your marketing needs.
Some of our current & past partners include:
 OPPORTUNITIES
As a sponsor of Zoo
events and programs or partner in a customized promotion at the
Louisville Zoo, you can take advantage of a variety of opportunities and
benefits including:
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Cause related programs
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Building brand awareness
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The creation of customized on-site sampling, couponing
and promotional displays
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On-site signage, including high visibility entrance and
zoo plaza banners and mini-billboards seen daily by hundreds of
thousands of Zoo visitors
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On-site premium and literature distribution
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Dedicated press releases
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Corporate hospitality
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Presence on the zoo’s web site
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Coverage in Trunkline magazine—to 38,000 households 4
times a year
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Inclusion in print, radio, television advertising
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Merchandising and retail tie-ins
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On-site food and retail vending opportunities
 The Louisville Zoo holds a variety of major events throughout the year
that offer unique partnership opportunities. Events can be
customized as well.
Some past and present events are:
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Backyard Action Hero
Days (Part of the Kids & Conservation Program.)
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"The World’s Largest
Halloween Party!"
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Pancakes, Paws & Santa
Claus
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Summer Twilight
Safari Parties
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Health & Safety
Safari
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Party for the Planet
- Earth Day Celebration
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Wildlife Discovery
Days
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Butterflies and
Botanicals Fest
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Gorilla Fest
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Zoofari
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Throo the Zoo 5K Run
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Swing Like an Animal
Golf Tournament
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Breakfast with the
Gorillas
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Various Kid’s Stage
Shows and costume character appearances: Superhero Day
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Brew at the Zoo
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Twilight Family
Beach Parties
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Zoovie Nights
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Season-long sponsorship of educational programs and marketing promotions
are available in addition to unique exhibit or short-term promotional partnerships.
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Annual Membership
Campaign
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Educational
programs, Kids and Conservation, School at the Zoo, Day Camps, School trips, Night Safaris
(per season)
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Birthday parties
(per season)
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Annual Spring
Exhibit Promotional Campaign
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Animal births, car
shows, new product launches, preview parties...
Check out our current
list of events and programs
on the events
calendar!
The
Louisville Zoo is a growing organization with new and exciting
opportunities opening up everyday.
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The
Louisville has been voted the number one
attraction for families by Scarborough Research for families with
children ages 12 and under.
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The Zoo was also named “Best Place to
Bring a Family” for many years by Louisville Magazine’s Best of
Louisville Awards.
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It is
the #1 attended non-profit attraction in Louisville (Business First).
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LEO Alternative
Newspaper recently awarded us the Reader’s Choice Award for Best Family
Attraction.
WHY PARTNER WITH THE LOUISVILLE ZOO?
The Louisville Zoo invites you to become a partner in supporting Zoo
conservation, education and environmental initiatives through a
corporate sponsorship / strategic partnership.
The non-profit Louisville Zoo is a premier event marketing
property that can help you deliver your message to your target audience
in an uncluttered environment through a number of cause-related
marketing opportunities. Becoming a sponsor at the Louisville Zoo
can help you reach consumers in a way traditional advertising does
not—by reaching them through their daily life experience.
Events touch customers. Events can impact brand. Events
drive brand equity.
Zoo sponsorship can create heightened corporate image and brand awareness
while demonstrating social responsibility and community involvement, a
seamless package designed to directly influence consumer behavior.
The Louisville Zoo has attendance of over 800,000 annually, plus a loyal
membership base of over 40,000 households, one of the highest membership penetrations in
the region and larger than the circulation of
regional family-focused magazines.
The Louisville Zoo has many media partners in print, television and
radio that help strengthen sponsored events and programs.
All programs and
events are executed under the guidance of a marketing staff that prides itself on creating quality experiences for our
guests and sponsors.
Our objective is to help you effectively reach your target audience
through partnership with the award-winning and non-profit Louisville
Zoo.
Contact Terri Lenahan-Downs, Partnership Marketing Manager at
502-238-5330 or email
terri.lenahan-downs@louisvilleky.gov for more information.
Privacy Note:
The information you submit is for internal use only and will not be sold
to or used by other parties.
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